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  • 标题:AdRoll: A case study of entrepreneurial growth
  • 本地全文:下载
  • 作者:Todd A. Finkle
  • 期刊名称:New England Journal of Entrepreneurship
  • 印刷版ISSN:1550-333X
  • 电子版ISSN:2574-8904
  • 出版年度:2013
  • 卷号:16
  • 期号:1
  • 页码:47-50
  • DOI:10.1108/NEJE-16-01-2013-B005
  • 出版社:Emerald Publishing
  • 摘要:This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.
  • 关键词:Entrepreneurship; technology;Internet;Entrepreneur;Entrepreneurial growth
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