摘要：The aim of the research is to study the contemporary trends and styles being formed in graphic design on the basis of means and methods of Swiss style, and to discover basic aspects of Swiss style in web-products. Research methods. Theoretical, comparative, comparative-typological methods as well as method of art criticism have been used in the research. Scientific novelty. In the process of studying contemporary trends of web-design by the example of creative concepts of such well-known design studios as «Station» (Switzerland), «Fantasy» (the USA), «Vintage» (Ukraine) there has been discovered the tendency to apply art approach of Swiss style in their works, which to a certain extent contributed to the success of the studios. Moreover, analyzing the practical examples of conducting successful design activity, it has become clear that studying trends and principles of their formation helps to fore-cast future art movements since trend origin is always cyclical. Conclusions. Features of Swiss style nowadays are being vividly demonstrated in the works of leading design studios that set the models to follow and facilitate the promotion of such type of stylistics in web-design. Hence, we are able to trace the emergence of style both in contemporary trends and in classic examples, represented by rules of designing interfaces. Having studied the portfolios of world and domestic design studios targeted at web-production, we have come to the conclusion that art means and methods popular among designers in the 20th century, and thus involved into formation of Swiss style, continue to be relevant as of today.
