摘要：This study investigates the role of risk behaviour in mediating the association between personality traits and investment intention and moderating role of financial literacy between the association of risk behaviour and investment intention within a sample of 284 students with finance background. Regression analyses was executed in a series to test the impact of independent variables on dependent variables. Along this, separate models for the mediator and for the moderator were appraised to get more vibrant results. Results suggest that individuals who are active, sympathy toward others, determined, well-organized are more willing toward Investment. Further results revealed that risk behaviour partially mediates the relationship of Personality traits with STII . However, in case of Long run Risk behaviour partially mediates the relationship of “Extraversion”, “Agreeableness” , “Openness to Experience”, and “Conscientious” with LTII and fully mediate the relationship of “Neuroticism” and LTII. Beside this, Study revealed that financial literacy has significant impact on STII and LTII. However , financial literacy does not moderate the association of risk behaviour and investment intention. The study could have implications for financial managers, Financial institutions, and governments to comprehend the role of financial literacy and risk behaviour while advising individuals to make investment.
