摘要：The relevance of the work is associated with the growing interest linguists show in exploring communicative medical discourse, particularly when it comes to its individual structural components – discourse about cancer, in which the description of speech tactics and strategies used in health communication between a doctor and a patient is of particular interest. The analysis of speech strategies and communicative tactics formed on their basis will in the future contribute to the creation of the most effective models of doctor-patient dyad healing-related communication, which take into account both communication failures and communication gaps. The description of some speech tactics and strategies in the communicative and pragmatic aspect, within which an oncologist and a patient interact, is presented by the author in this paper. As empirical data shows, the influence strategy targeted to establish an acceptable behaviour model of the doctor-patient dyad proves to be the leading healing encounters strategy. This strategy provides impetus to activate a number of suggestive tactics that allow oncologist to influence the patient to varying degrees in order to achieve compliance. Such influence should be sequenced: a first meeting would necessitate image strategy; in the process of interviewing and counselling the tactic of neutralizing psycho-emotional disorder of the patient plays a key role; at the stage of the active phase of treatment both support and physical assessment are appropriate to combine it with the imperative tactics. Thus, the study of speech tactics potential makes it possible to most effectively build the trajectory of doctor-patient interaction.
