摘要：Proses keputusan memilih jasa wedding organizer yang menjamin kelancaran sebuah acara sudah
dianggap identitas dan menjadi gengsi saat ini. Semakin banyak start up yang bergerak di bidang ini
yang hanya mengandalkan modal “berani” namun tidak memiliki space gerai tersendiri. Penelitian
bertujuan mengukur keputusan klien berdasarkan faktor physical evidence pada CV. Anpian Wedding
Organizer Ciamis. Pendekatan yang digunakan adalah kuantitatif dengan metode explanatory. Teknik
penentuan sampel menggunakan puposive sampling, dengan jumlah sampel 58 responden.
Pengumpulan data menggunakan kuesioner dan wawancara. Data diolah menggunakan uji validitas dan
reliabilitas, koefisien korelasi dan determinasi, analisis regresi berganda, uji signifikansi. Kontribusi
pengaruh keputusan memilih jasa wedding organizer atas faktor bukti fisik sebesar 57%. Hasil analisis
menunjukkan bahwa elemen physical evidence baik dimensi servicescape maupun komunikasi fisik
lainnya secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap keputusan
memilih jasa wedding organizer.
其他摘要：The decision process to choose the services of a wedding organizer is already considered an identity and a prestige now. With the number of start-ups engaged in this field that only rely on capital "brave" but does not have its own outlet space. Research evidence based on physical evidence on the CV. Anpian Wedding Organizer Ciamis. The assessment used is quantitative with an explanatory method. The technique of determining the sample using puposive sampling, with a total sample of 58 respondents. Data collection using questionnaires and interviews. The data is processed using validity and reliability test, coefficient of agreement and determination, multiple regression analysis, significance test. the influence of physical evidence on the decision to choose services by 57%. The results of the analysis: physical evidence elements servicescape dimensions and other physical communication partially or simultaneously have a positive and significant influence on the decision to choose wedding organizer services.
关键词：Physical Evidence; Keputusan Pembelian; Jasa Wedding Organizer.
