期刊名称：Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
印刷版ISSN：2415-3974
电子版ISSN：2664-2670
出版年度：2018
卷号：8
期号：2
页码：110-119
DOI：10.32434/2415-3974-2018-8-2-110-119
出版社：State Higher Educational Institution “Ukrainian State University of Chemical Technology”
摘要：In the work it is revealed the content of marketing competence as the basis for the concept of ensuring management of effective marketing, as well as the basis for creating sustainable competitive advantage based on the provisions of the paradigm of G. Bagiyev and H. Hokkanson that is the concept of spatial interaction marketing. The components and sources of additional marketing competence are shown. It is clarified that in the global information society, marketing management concepts in the global economy are being developed in close cooperation with modern concepts and approaches in the field of management, marketing, financial analysis, system analysis, computer science and modeling of economic processes in the geo-economic space. According to the results of work, the status of the methodology and the system of performance management of marketing was developed. An illustrative model “Sources of acquiring additional marketing competence”, as well as the improvement of the concept model of Y.N. Solovyova “Interdependence of components of marketing competence”.
关键词：marketing; marketing of spatial interaction; competence; marketing competence
