期刊名称：Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
印刷版ISSN：2415-3974
电子版ISSN：2664-2670
出版年度：2018
卷号：8
期号：2
页码：73-78
DOI：10.32434/2415-3974-2018-8-2-73-78
出版社：State Higher Educational Institution “Ukrainian State University of Chemical Technology”
摘要：In article methodical approaches to determination of a strategic development of the entity are researched. It is determined that three approaches to competition determination usually allocate: the first approach determines the competition by the main criterion in type definition of the industry market (the theory about structure of the market); the second approach determines the competition as competitiveness in the market; the third approach considers the competition an equilibrium element of the demand and supply in a market mechanism. Approaches to determination of a strategic development of the entity are analysed. It is established that the main sign of competitiveness of a producer is his competitive line item and competitive advantages concerning other subjects. It is offered to consider business competitiveness of one of important components of a strategic development. Depending on effective objectives, strategy determines methods of achievement of competitive advantages, behavior of the company in competitive struggle, the general direction of development, etc. Therefore, business competitiveness is an important component of a strategic development and requires further studying. Assessment of competitiveness is performed for the purpose of determination of potential opportunities of the entity and measures of ensuring high level of long-term competitive advantages which will answer strategic objectives of the entity.
关键词：strategic development of the entity; management of development; competitive advantages; competitive line item; classification of development strategies.
