期刊名称：International Journal of Humanity Studies (IJHS)
印刷版ISSN：2597-470X
电子版ISSN：2597-4718
出版年度：2018
卷号：2
期号：1
页码：32-41
DOI：10.24071/ijhs.2018.020104
出版社：Universitas Sanata Dharma
摘要：This study addressed two research questions: what educational functions can be promoted through Museum Wayang Kekayon (MWK) collections? And what criteria should promotional media have to promote MWK? The study implemented hermeneutic approach supported by theories of Semiotics, Discourse, Pragmatics, and Web Usability. Data were collected by browsing the Internet, conducting observations while visiting MWK, interviewing experts on museum, wayang, and semiotics and MWK educators. The findings of the study were 1) the identification of MWK educational functions to introduce cultural literacy and other relevant philosophical values, and 2) the CLEAR criteria of effective promotional media to promote cultural (wayang) literacy in the digital era. The study recommended that fun but meaningful activities should be conducted at MWK, and relevant resources and tools should be provided and used to support the activities.
关键词：local cultural literacy; museum; promotional media; wayang
