出版社：Asociación Nacional de Psicología Evolutiva y Educativa de la Infancia Adolescencia Mayores y Discapacidad
摘要：Starting from the assumption that self-presentation is a ubiquitous feature of social behavior, this paper analyzes intergroup relations and processes of social influence in a perspective of self-presentation. Starting from the classical definition of self-presentation of Jones and Pittman (1982), we expose the direct and indirect strategies of self-presentation. Then, we consider the implications of self-presentation that, in addition to being used in order to transmit a positive image of the subject, enable the construction and maintenance of a positive social identity, satisfying self-esteem needs. We argue that the reasons for self-presentation mediate or determine how individuals respond to external influences, and that the risk of breaking ingroup norms and public expectations is self-presentational. We analyze the conflict between conforming to a source of influence and remain independent in a self-presentational perspective. Given this perspective, much of human behavior can be understood as the result of attempts to, rather than seeking to, creates a desired image in others.
