摘要：This research analyzes how the management of internal communication in private health centers in Peru is used to pro-mote an organizational culture based on health promotion among its staff (medical and administrative). In order to identify the managing internal communications and health promotion, a model based on Bustamante’s «six Is» is used. In order to undertake a study using hermeneutic phenomenology, the data-gathering technique was the semi-structure interview. Thematic analysis was carried out to analyze the interviews since it allowed to search and identify important topics for the description of the phenomenon. As a result, the Medical Center does not have an organizational culture based on the institutionalized health promotion, since its preventive health strategy has led to managing internal com-munication from an occupational health perspective and within a context of corporate social responsibility (CSR).
关键词：Health promotion;internal communication;organizational culture;health centers;corporate social responsibility;Promoción de la salud;comunicación interna;cultura organizacional;centros de salud;responsabilidad social corporativa
