摘要：Introduction. In the context of strategic entrepreneurship, the problem of corporate strategy is of special importance in the organizations of the active leisure industry. Active leisure activities are entrepreneurial processes in which innovation and change are key elements in exploiting an opportunity to gain a competitive advantage. The aim of the article is to present the concept of strategic entrepreneurship as one of the key factors of the development of active leisure organizations. Material and Methods. The study is theoretical and methodologically based on a review of literature in the field of strategic entrepreneurship and active leisure industry as well as a review of selected empirical studies. Results. The individual parts of the study present the importance of the active leisure industry in the market economy, the specificity of sports enterprises and the concept of strategic entrepreneurship resulting from the theoretical foundations presented. Conclusions. The conclusions are based on the literature of the subject and examples of active leisure industry organizations operating in the commercial area. The dynamically developing sports market may be one of those areas of the economy that give an opportunity to examine how strategic entrepreneurship shapes and develops organizations through innovation, proactivity and competitive advantage.
关键词：active leisure industry ; strategic entrepreneurship ; growth and development of the organization
