摘要：In a market economy, entrepreneurship requires large-scale innovations to maintain competitiveness and high rates of economic growth, and large investments are needed to implement innovations. However, in the process of their activities, investors face increased investment risk and therefore need reliable methods of investment evaluation and investment modeling of innovations in industrial enterprises. In this regard, the purpose of this study is to develop a conceptual model for assessing the investment attractiveness of innovative projects. The article builds a graphical model of investment in an innovative product at different stages of its life cycle. A conceptual structural and mathematical model for assessing the investment attractiveness of innovative projects of industrial enterprises has been developed, which reflected the stages of risk management, phases of the life cycle of the innovation project and the stages of the innovation process. The main idea of the proposed model is to manage investment in innovation based on the impact on the level of specific innovation risks.
关键词：Innovation; Investment support; Economic and mathematical modeling; risk; Life cycle
