摘要：The purpose of this study is to analyze the demographic and personality characteristics toward the level of student's financial literacy. We use gender, age, parental income, pocket money, and place of residence as the proxies of demographic characteristics. In addition, financial attitude, and financial behavior are considered as proxies of personality characteristics. The population of this research is the students of business/management department of Universitas Negeri Jakarta. We use 194 students as the sample which represents twenty percent of population. The result of this study shows that the level of financial literacy of the students is in middle category. We use logistic regression as the statistical tool and also found that several proxies like age, pocket money, and financial behavior had positive effects toward the level of student's financial literacy. However, other proxies like residence and financial attitude had a negative sign on financial literacy. While gender and parental income had no significant effect on financial literacy.
