期刊名称：Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
印刷版ISSN：2083-7275
电子版ISSN：2391-4432
出版年度：2012
卷号：3
页码：38-55
出版社：Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
摘要：Photography in political campaign: goals and reality.The case of the parliament elections campaign in Slovakia in 2010The article presents the analysis of political campaigns for parliament elections in Slovakia in 2010. It focuses mainly on the use of photographs on billboards. The authors present their own typology of factors affecting the message, contributing to the achievement or non-achievement of the communication goals. The content analysis and visual analysis of the billboards explores their structure and placement in the environment, searching for the elements which encourage subsequent complementation of the billboard picture, or of the text, by the target population. The factor analysis confirms that the billboards particularly prone to complementation were those which were not complemented by their environment, were boring, and did not show the presented person in the bust-view, but rather as a detail in the picture.
