摘要：The article is devoted to solving topical issues concerning modern trends of development of new type of thinking as an ideology of continuous changes due to technological reorientation of society, economy and accounting. The substantive content of the essence of informational thinking has been worked out, which made it possible to substantiate its features, which caused by the generation and dissemination of technological and intellectual innovations in the processes of processing, transmission and storage of information. The key parameters and limitations of the development of informational thinking were characterized, which allowed to structure the factors of modification of information processes. The modification of the principles are made, which should promote the innovative direction of the transformation of thinking as a new ideology of information processing without the use of templates and the rejection of traditional statements. The communication component of the project of change is substantiated as a priority parameter for the formation of a plan for further actions that defining a new logic of changes and transformations for business. The conceptual model of the development of project of changes are formed, in which takes into account the parameters of innovation in the formation of knowledge and the expansion of professional competencies, which in the integrated set give a universal formula for business development.
