其他标题：The Innovation for Management of Historical and Cultural Tourism
of Community under Civil State Approach in Wiang Chai District,
Chiang Rai Province
其他摘要：The study entitled The Innovation for Management of Historical and Cultural Tourism of Community under Civil State Approach in Wiang Chai District, Chiang Rai Province aimed to 1) survey the historical and community culture resources in Wiang Chai District, Chiang Rai Province; 2) examine the civil state implementation on the management of historical and community culture tourism in Wiang Chai District, Chiang Rai Province; 3) synthesize the guidelines and activities of historical and community culture tourism in Wiang Chai District, Chiang Rai Province. This integrated research employed mixed method approach that deployed focus-group discussion with people involved in tourism management and questionnaire distribution with the residents residing in the area of tourist attractions in Wiang Chai District. The results indicated that the historical and community culture tourism in Wiang Chai The District coverers 8 issues: 1) Determining tourism policy 2) Capacity in systematic tourism planning and management 3) Building community’s understanding on tourism 4) Developing cooperation with civil state network 5) Community’s capacity in welcoming tourists 6) Competition capacity 7) Empowering community strengths 8) Developing tourist attractions through co-creation processes by means of “Think, plan, act, share responsibilities, and enjoy benefits together.” The guidelines for the management of historical and community culture tourism evolve the strategies for tourism management that involved 4 approaches: 1) Public relations strategies 2) Tourism management strategies 3) Cultural preservation and maintenance strategies 4) Shared benefits strategies under the pride and protection of their own historical and community culture tourism resources.
