其他标题：Community Potential to Promote Tourism Marketing of Tourist Attractions by
the Community in the Special Governed City-Pattaya and the Related Areas
其他摘要：The objective of the research on community potential to promote tourism marketing of tourist attractions by the community in the special governed city-Pattaya and the related areas is to evaluate the community potential in marketing promotion of tourism marketing by the community in the area named Chak Ngaew Chinese market using quantitative research which has the total of 400 respondents using Purposive sampling. All of the respondents are the tourists who visited Chak Ngaew Chinese market in Thailand on Saturday. The tools used to collect data is the questionnaire. It is the evaluation about the potential of the community in promoting tourism marketing of tourist attractions by the community. The statistics used in data analysis is Descriptive statistics. The result of the evaluation in 6 areas has been found out that it has got the overall potential score at 3.22, which is considered as moderate. Each of these areas can be summarized as follows: Marketing promotion by advertising’s potential score is at 3.65, which is considered as high. Marketing promotion by publicizing’s potential score is at 3.50, which is considered as moderate. Marketing promotion by promoting sale’s potential score is at 3.09, which is considered as moderate. Marketing promotion by selling by an individual’s potential score is at 4.12, which is considered as high. Marketing promotion by direct sale’s potential score is at 2.56, which is considered as moderate, and marketing promotion by internet marketing’s potential score is at 2.44, which is considered as little.
关键词：การประเมินศักยภาพชุมชน; การส่งเสริมการตลาดการท่องเที่ยว; Evaluation of community potential; Tourism marketing promotion
