期刊名称：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
出版年度：2020
卷号：14
期号：3
页码：398-409
DOI：10.24843/SOCA.2020.v14.i03.p02
出版社：SOCA (SOCIO-ECONOMIC OF AGRICULTURRE AND AGRIBUSINESS)
摘要：Mempawah Regency is an area located on the coast that has a
wide area of mangrove forest. The mangrove forest is used to
prevent abrasion and as an ecotourism area. This regency has
three mangrove ecotourism; they are Mempawah Mangrove Park,
Polaria Tanjung Pagar Mangrove Park and Cinta Mangrove Park.
Cinta Mangrove Park is the newest mangrove ecotourism in
Mempawah Regency. As the latest ecotourism, there are still
some shortages, upgrading and developments that need to be
done in terms of human resources, facilities and less of promotion.
The aim of this research was to determine the development
strategy of the Cinta Mangrove Park ecotourism. The location of
the research was carried out at the Cinta Mangrove Park
Ecotourism in Sungai Bakau Besar Laut Village Sungai Pinyuh
Sub-District Mempawah Regency with the consideration that this
location was the latest ecotourism that still has a lot of shortages
and need improvement. The selected respondents were the key
informants. The analysis used was SWOT and QSPM analysis.
The results of the research described that the mangrove
ecotourism development strategy was a weakness-opportunity
(WO) strategy. The main priority of the Cinta Mangrove Park
ecotourism development strategy was to seek funding sources
and attract investors to collaborate to build tourism facilities. The
results of this research were expected to be a contribution in determining policies for the government and society for the
development of the Cinta Mangrove Park ecotourism.
