摘要:The paper discusses the possibilities of green energy in improving the economic growth of regions, the development of the green market and its importance in implementing environmental protection policy. The author considers the premises for the formation of a market of renewable energy sources in developed countries, studying world trends, as well as the conditions and factors affecting the development of the ecological market of green goods and services in modern Russia. The paper analyzes legislative initiatives to develop an alternative energy market, taking into account Russia’s accession to the Paris climate agreement. The author gives examples of regional experience in Russia that are already implementing projects for the installation of alternative energy generators, wind and solar. The conditions and factors for the energy capacities development based on renewable sources in the Arctic territories are also considered. The author concludes that the development of renewable energy sources must be considered in the line of the energy strategy of Russia, as well as with issues of digitalization of the industry, microgeneration, the introduction of energy storage systems.