标题：THE USE OF PICTORIAL DISCOURSE FOR HEALTH WARNINGS ON THE DANGERS OF TOBACCO PACKAGES (PENGGUNAAN WACANA GAMBAR SEBAGAI PERINGATAN KESEHATAN TENTANG BAHAYA MEROKOK)
期刊名称：Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia
印刷版ISSN：2442-8485
出版年度：2020
卷号：6
期号：2
页码：224-239
DOI：10.22202/jg.2020.v6i2.4235
出版社：Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat
摘要：The Indonesian government promotes discourse on the health dangers of smoking by pasting pictures on cigarette packages to reduce the number of smokers in Indonesia. Therefore, this research uses pictorial discourse on cigarette packaging to provide health warning messages to smokers of kretek packaged cigarettes. This is portrait research with data obtained through observations at the Kretek Museum, Kudus, Central Java, and the Ministry of Health followingRegulation Number 56 of 2017 and analyzed using the BREAK theory. Based on the data and analysis, the primary and secondary discourses use scary images as well as pictures of fruits and plants, respectively. The general type of movement of primary and secondary discourse is DIKO (essence divergent and spiritually convergent).
关键词：tobacco clove cigarettes;pictorial health warnings;tobacco packages
