摘要：. The research devoted to a comprehensive study of market factors, that affect the improvement of HEIs efficiency and the possibility of solving the problems of universities management, is important for the practical implementation of the fundamental principles of enhancing the Russian universities competitiveness. Such studies are of particular importance in relation to regional universities, which are in difficult conditions: they need to strive for global competitiveness and meet the local territories requirements. The objects of the external environment having connections with universities are identified. Their internal potentials can influence the future university resulting indicators. The originality of this work lies in the proposed system of indicators for solving the problems of university management based on its development potential assessment, taking into account the influence of the external environment potentials of the personnel training market. These indicators have not been sufficiently reflected in the methodology for monitoring the efficiency improvement of universities’ activities, developed and implemented by the Ministry of Science and Higher Education of the Russian Federation. The study results can serve as an information and analytical basis for making management decisions in the field of organizing university scientific and educational activities, taking into account its promising development potential.
