摘要:The transition to a society of sustainable development is possible only when the priorities and values of the active part of society are changing. From the values of individualism, the weak ties of corporatism, the extensive growth of an industrial society to the values of networked solidarity, social justice, the strong ties of the information/digital society. The transition to a new level of civilizational development not only contributed to the transformation of the economy, politics and the social sphere under the influence of digital technologies, but played a significant role in the formation of Generation Z (born in the late 20th and early 21st centuries). The article contains study material that was carried out at the Ufa State Petroleum Technological University in the summer of 2020.