摘要：The article presents an analysis of the development of the economy of joint consumption in Russia, an essential area of human activity to ensure sustainable development, conservation of natural resources and energy. The paper presents a typology of the sharing economy. The fastest-growing markets are described: C2C sales, social savings (joint purchases), rental of goods, P2P services in the field of direct hiring (freelance), crowdfunding, and car-sharing. Particular attention is paid to changing the aging portrait of the market participant for the sharing economy, the conquest of these markets by more advanced categories of sellers and buyers. It is concluded that the sharing economy in Russia is on the verge of rapid growth and the need for government support for investments in this area.
