摘要：The article describes the main innovative technologies that are successfully applied today in the field of tourism. Approaches to assessing the effectiveness of innovative technologies is especially important in the system of managing the competitiveness of companies in the tourism sector. There are many methods for assessing effectiveness, both quantitative and qualitative methods. This article proposes the method for qualitative assessment of the effect of the use of innovative technologies, such as "Internet maps", which are used as a reference tool and a guide for general acquaintance with the travel area, and "Organizational resources", including electronic reservation tools and electronic payment methods., to the level of corporate image of a tourist company. The assessment is based on the use of the analysis of variance of the research data.
