摘要：the French word "etiquette" means "label". This concept is regarded as a philosophical, ethical, and linguistic and cultural notion. And the failure of etiquette in speech is a great problem of communication. As everybody knows, etiquette, including speech, is a set of rules of behavior that are associated with the external manifestation of attitudes to people. The external manifestation usually shows the inner essence of the relationship, which should naturally be mutually polite and kind. But the fact that etiquette has a national character, has its own cultural characteristics, takes it beyond the scope of one science. The study of speech etiquette needs special attention because it stands at the intersection of linguistics, cultural theory and history, ethnography, country studies, psychology, and other disciplines. Here, we will consider etiquette from the point of view of linguoecology as an obligatory component of linguoculturology.
