摘要：A model for assessing the competitiveness of rural areas in the region has been developed, which allows analyzing the parameters of the actual socio-economic situation on the basis of statistical data and expert assessments in order to make management decisions aimed at leveling and mitigating the consequences of crisis phenomena. The system of indicative indicators for assessing the main areas of rural life: economic, institutional, innovative, social, labor, and environmental. The integral indicator of the competitiveness of rural areas based on an assessment of the extent to which the characteristic levels of performance target values, the position of the state management and key customers. To calculate the indicator, we used the multivariate average method, which generalizes the levels of characteristics of the studied sample in order to further rank the elements. The weight coefficients for each component of the model were determined by the expert assessment method based on a survey of respondents – rural residents and experts in the field of rural development. The results of testing the model on the materials of rural areas of the Rostov region are presented.
