摘要：We have attempted to analyse the features of communicative strategies of a media discourse. The paper describes the notions of “discourse”, “media discourse”, “social media discourse”, and “communicative strategies”. The research is performed using the social media texts collected by the authors. Up to date no linguistic investigations of communicative strategies used in social media discourse have been conducted. We have focused on news texts from information, news, educational, and entertaining platforms, in social networks. The most important thing is to identify the ways of communicative strategies generation and the methods of their association in a social media discourse. The article shows some typical features of a social media discourse. The subject of the research is a set of communicative strategies used during implementation of the communicative functions of texts. The purpose of the paper is to identify and organise communicative strategies, the characteristics of their use depending on the social text topic, and to review the impact of such a text. The main aim of the research is to study the social media discourse as one type of an institutional media discourse; to identify and describe the factors impacting its formation.
