摘要：The civilization process of social development as of the period of XX-XXI centuries caused the comprehensive development of man in the cultural and political science fields. The intensive growth of humanitarian, natural science and technical and technological knowledge has shaped the sociocultural and political activity of the population. In these conditions, political communication as a simplified version of “power-society” relationship is transformed into a separate area of human activity, which has a serious impact on personal identity. In modern conditions, political communication is not just a process aimed at transmitting any information. This is a multitude of processes where power should be considered as the source. There is a variety of processes represented in species diversity. Political communications in modern conditions have acquired the status of a social institution with its structure, internal systemic links and links with scientific knowledge, which play an important role in determining the vector of development of society.
