摘要:Today, both in science and in everyday life, there is an increased interest in the peculiarities of the formation of the image and image of representatives of various professions. Is no exception and the profession of psychologist. The greatest interest in the consideration of such an image are not only the various socio-psychological characteristics that fill it in the views of both ordinary people and students studying in the “psychology” direction, but also visual characteristics of the image: expression, and various components of the external appearance. The study showed that students have a stable understanding of the socio-psychological characteristics, elements of non-verbal behavior and appearance of a practical psychologist. The study provides a comprehensive analysis of the ideas of psychology students about the personal characteristics of a practical psychologist, the level of development of perceptual-communicative capabilities; its non-verbal repertoire in terms of diversity, harmony, differentiation; its sensitivity to the non-verbal behavior of the other; ability to manage their nonverbal repertoire adequately for the purpose and situation of communication. The main elements of non-verbal behavior and the appearance of the appearance characteristic of a practical psychologist in the views of students-psychologists and students of other directions are highlighted, and their comparative analysis is carried out.