摘要：Recently, the intelligent tourism has become increasingly popular in tourism industry. Particularly, the tourism APP has become an important and convenient channel for tourists to make travel decisions and take relevant behaviors. The paper mainly researches the continuously using intention of customers to tourism APP among five dimensions (the behavioral intention, the subject norms, the perceived behavioral control, the past behavior and the behavioral attitude) through the theory of planned behavior model. Besides, this paper chooses the college students in Dalian, China as the research object of study and provides a research reference for tourism APP companies.
