期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2020
卷号：15
期号：11
页码：88-103
DOI：10.5539/ijbm.v15n11p88
出版社：Canadian Center of Science and Education
摘要：Electric vehicles (EVs) are recognized as effective solutions to the global air pollution problem, attracting much attention from businesses, governments, and consumers. Despite the heightened interest, EV penetration rates remain low. This study thus focuses on consumers’ evaluation of EV innovation to provide implications for promoting EV adoption by proposing a theoretical model that integrates the diffusion of innovations theory and the theory of planned behavior to examine the relationship between consumers’ perceived innovation characteristics and the adoption of EVs; the study findings indicate that the evaluation of consumers’ EV innovation has a significant impact on consumers’ attitudes toward and intention for EV adoption. Several important innovation characteristics promote practical implications for spreading EV acceptance.
关键词：electric vehicle; diffusion of innovations; theory of planned behavior; perceived innovation
characteristics
