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  • 标题:PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE
  • 其他标题:PENGARUH FAKTOR-FAKTOR KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN IKLAN DI GADJAH MADA ENTERPRISE
  • 本地全文:下载
  • 作者:Ana Fitriyatul Bilgies ; Arifah Sundari ; Nurul Fauziyah
  • 期刊名称:Journal of Management and Accounting
  • 印刷版ISSN:2620-6951
  • 电子版ISSN:2620-9756
  • 出版年度:2020
  • 卷号:3
  • 期号:2
  • 页码:14-30
  • 出版社:Universitas Islam Darul Ulum
  • 摘要:This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.
  • 其他摘要:This research is one of the methods used by researchers to determine the level of customer satisfaction that has customer loyalty with various marketing methods that are carried out to provide the number of components that influence consumer loyalty attitudes. In this study also makes the four variables represent some expanded customer satisfaction: Intensifly, and Cross selling. Results of this research,obtained that the cross selling variable provides the biggest contribution to consumer loyalty.
  • 关键词:Consumer Satisfaction;Consumer Loyalty;cross selling.
  • 其他关键词:consumer Satisfaction;Consumer Loyalty;Cross selling
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