摘要：There is a growing emphasis on digital transformation in research and business practice. The creation of value from IS investments is a critical factor in digital transformation. It usually requires significant organizational transformation activities to realize the potential business value. Research has documented that the ability to realize IS value is a very challenging endeavor, especially for small and medium-sized enterprises (SMEs), who because of resource poverty are dependent on external input and cooperation with other companies. There is a general lack of research on how IS business value is co-created, particularly in small and medium-sized enterprises. This paper builds on the findings on value co-creation in a cluster of performing arts enterprises, to theorize about how co-creation among enterprises contribute to IS business value. The enterprises in the cluster engaged in a project to develop a collaborative approach towards strategic audience development utilizing CRM technology. The results expand our understanding of the dynamics related to co-creation. We find that co-creation can be an important avenue for SMEs to invest in IS and realize IS business value. We propose a modified IS business value framework to explain how networks of enterprises can co-create IS business value. This paper builds on the findings on value co-creation in a cluster of performing arts enterprises, to theorize about how co-creation among enterprises contribute to IS business value. The enterprises in the cluster engaged in a project to develop a collaborative approach towards strategic audience development utilizing CRM technology. The results expand our understanding of the dynamics related to co-creation. We find that co-creation can be an important avenue for SMEs to invest in IS and realize IS business value. We propose a modified IS business value framework to explain how networks of enterprises can co-create IS business value.
关键词：Co-creation; IS value; Cluster; SMEs; Cultural industry; CRM
