摘要：In this article, we present the analysis of the construction of speech projects marked by discursive intentions in textual productions of the digital meme genre, elaborated by students of Integrated Technical High School. The study is based on discussions about digital literacy, on Bakhtinian discussions about gender discourse and on conceptual contributions about meme. The research was configured as qualitative interpretativist, having been the data generated from a textual production workshop held with 12 IFAP students. Based on the results, it is possible to observe that the construction of the participants' speech projects is configured as productions that are established from a situated context and are loaded with evaluative appreciations in their thematic contents. The analysis also shows that the textual productions of the meme genre texts mirror meanings that go beyond both the production situation (time of the workshop) and the idea that this genre would only serve to arouse mood.
