摘要：This article analyses the profiles of four people from popular classes in Northeast Brazil: Carlinhos Maia, Branca Diva, Cauã Kardashian and MC Loma. With thousands or even millions of followers on Instagram, all of them display a narrative — fuelled by their fans — in which elements usually associated with the super famous (mansions, pools, travels) are valued at the same time that signs of humbleness are emphasized. In this unstable place, one perceives a specific tension in the process of being recognized among those who experience fame for the first time. Pacts regarding skin bleaching and erasure of poverty go hand in hand with the exposure of the latter as a value in itself - it is poverty, after all, that will sustain the myth of overcoming.
