标题：Human resources practices and job satisfaction on customer satisfaction: The mediating role of quality of customer interaction in online call center
期刊名称：International Journal of Data and Network Science
印刷版ISSN：2561-8148
电子版ISSN：2561-8156
出版年度：2020
卷号：5
期号：1
页码：11-18
DOI：10.5267/j.ijdns.2020.12.001
出版社：Growing Science
摘要：The frequently discussed topic of job satisfaction is not new in the field of organizational behavior research. Job satisfaction is related to customer satisfaction; however, there is a scarcity of empirical evidence regarding this link. The current piece of research examines the said relationship in the context of the online call center. In addition, this study investigates the effect of human resources (HR) practices on job satisfaction within the online call center context. The sample of the study consists of 275 employees who were working as an online call center. SMARTPLS 3 was used to analyze the data. The findings of the study indicated a positive relationship between HR practices with job satisfaction. Furthermore, a positive impact of job satisfaction on customer satisfaction is observed. The mediation of customer interaction quality is also found to be significant in the relationship between job satisfaction and customer satisfaction.
关键词：HR practices; Job satisfaction; Customer satisfaction; Quality of customer interaction; Online call center
