摘要：The brewing sector constitutes a competitive oligopoly, in which barriers to entry of new companies are flexible, allowing the existence of marginal companies in the market dominated by leading companies. Thus, this work aims to understand the technical-productive, organizational and territorial strategies of the Brazilian brewing sector in an environment dominated by oligopolies, but with the significant presence of micro-breweries. The large brewing company has its strategies related to the reduction of production costs by means of the modernization of the productive park, the organization in the distribution system and the diversification of its portfolio, which is composed of traditional and special beers made in the country. And imported beers of various types. Microbrewery has its market determined by the income range and its main strategies are related to the aggregation of value to the product. This type of company is dedicated to the establishment of a lean factory in physical and human capital, but intensive in knowledge, since its focus is the innovation in products. This analysis is guided by the theory of capital accumulation, in Marx, that understands the capitalist mode of production as an organic and evolutionary process and thus the formation of oligopoly economies as a trend of the capital development process itself. In this process, economic efficiency is approached through Schumpeterian thinking, which comprises the market as a selection environment, and the selection of innovations as the most important socioeconomic function of the markets, with innovative dynamics being the main competition strategy.
关键词：Indústria cervejeira;Concorrência;Economia de oligopólio;Microcervejaria;Indústria cervejeira;Concorrência;Economia de oligopólio;Microcervejaria
