摘要：This paper aims to understand the place that children's TV programming occupies in broadcast TV taking into account the role of the schedule in the structure of television contents. Our main argument is that 1) TV Schedules are fundamental elements for understanding the consumption practices of contemporary TV and 2) from the analysis of TV schedules it is possible to understand a series of phenomena related to children's TV programming. Our proposal is to investigate the presence of children’ TV content in the worldwide broadcast television by making a mapping which includes 16 countries and 30 TV channels. The global analysis reveals the strong presence of children's content on TV and the importance of perceiving local television in relation to global ones.
关键词：programação infantil;grade de TV;televisão aberta;programação infantil;grade de TV;televisão aberta
