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  • 标题:Gamification in Corporate Training to Enhance Engagement: An Approach
  • 本地全文:下载
  • 作者:Saverio Iacono ; Mario Vallarino ; Gianni Viardo Vercelli
  • 期刊名称:International Journal of Emerging Technologies in Learning (iJET)
  • 印刷版ISSN:1863-0383
  • 出版年度:2020
  • 卷号:15
  • 期号:17
  • 页码:69-84
  • DOI:10.3991/ijet.v15i17.14207
  • 出版社:Kassel University Press
  • 摘要:Engagement in the companies' training programs is a crucial issue for their success. Every company faces the matter in different manners: some enterprises promote mandatory courses or programs; however, they may result not enough effective, due to a low level of motivation that can compromise learning and retention. Other enterprises prefer to adopt voluntary courses or programs, but in this case enrollment and completion depend on many factors: the time that workers can spend on training without compromising their main tasks; the directives of managers; the individual motivation. Another way to face corporate training may exploit gamification to enhance engagement. The authors present the design and implementation of a gamified course of office automation, developed for the employees of a large media company. Our approach attempts to go beyond the well-known triad point-badges-leaderboards, employing also a narrative, the Bartle's taxonomy of player types and the Self-determination theory by Deci and Ryan.
  • 关键词:corporate training;gamification;engagement;e-learning;storytelling
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