摘要：Purpose: to identify and analyze the dimensions of meaning (or semantic universes) that organize the ideas, emotions and images in relation to the speech therapy professionals in health and non health professionals. Methods: a qualitative and quantitative study of crossover design, consisting of a sample of 166 individuals of both sexes, 40 (24.1%), speech therapists, 39 (23.5%), other health professionals and 87 (52.4%) not health professionals. (M= 36 years; Range age =18-75 years). We used a visual analogue scale, a socio-demographic questionnaire and a structured interview script, based on the technique of free recall, order and evocation axiom of importance. The qualitative data analysis was made using the Theory of Social Representations, together with Central Nucleus Theory and analysis of quantitative data using a database in Microsoft Excel, software SPSS 19.0 for Windows: Analysis of profiles through simple frequencies, means and standard deviations and organization structures analyzed by the technique of four frame houses. Results: obtained for inducing term speech evocations 830 after homogenization and analysis of evoked terms, reproduced 495 registration units, and a representational system of 13 categories. The core of therapy the representation is centered on communication skills, wellness, diagnosis and treatment of people with disease. Conclusion: the communication was more consensual semantic cognition about the social representation of speech therapy among professionals.
关键词：Fonoaudiologia; Processos Mentais; Pessoal de Saúde; Opinião Pública
