期刊名称:Ovidius University Annals: Economic Sciences Series
电子版ISSN:2393-3127
出版年度:2012
卷号:12
期号:1
语种:English
出版社:Ovidius University Press
摘要:This paper aims to present the elements of the internal environment of firms and how they contribute to achieve a relative advantage. Altough VRIO framework is a precious strategic management tool it can be effective only in correlation with analysis of the external environment given,for example,need to find external references for estimating the value,scarcity and inimitability of a resource and selection of reference elements from the same market or the same strategic group.