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  • 标题:Creation of Cross-Border Tourist Products – Practice Aimed at BuildingUp Tourism in Dobrudzha Region
  • 本地全文:下载
  • 作者:Mariana Juganaru ; Ion Danut Juganaru
  • 期刊名称:Ovidius University Annals: Economic Sciences Series
  • 电子版ISSN:2393-3127
  • 出版年度:2012
  • 卷号:12
  • 期号:1
  • 语种:English
  • 出版社:Ovidius University Press
  • 摘要:The Romania-Bulgaria Cross Border Cooperation Programme 2007-2013 is co-financed by the European Union European through the European Regional Development Fund. Under this program,the project “TRANS-TOUR-NET: Creation and Marketing of Pilot Cross Border Tourist Products in Dobrudzha” has been developed between September 2010 and February 2012. The five project partners (represented by high-school and university education institutions,business and cultural organizations) participated in research activities aimed at achieving through tourism the exploitation of historical,cultural and natural heritage of the Dobrudzha region shared by Romania and Bulgaria. The promotion of cross-border tourism activity has been regarded as an optimal way to achieve cohesion in the region,the project aiming at creating new tourism products,achieving awareness of this common heritage and intensifying the socio-economical development of the region.
  • 关键词:marketing;tourism potential;Dobrudzha
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