期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：Tourism has taken another step in responding to requests for more and more demanding markets: a complex,sophisticated product (well done or well organized) and at reasonable cost. MICE is now regarded as a contemporary form of tourism,something "fashionable" to diversify tourism products of a country or region. MICE is an acronym used for international Meetings,Incentives,Conventions,Exhibitions. The international industry is one of the largest in the organization of fairs and congresses,but also a tourist segment that will be developed in the future. MICE is the sector that is growing most rapidly in the travel industry. It is estimated at 300 billion euros.
