期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：Marketing communication is for competitors from Europe a strategy for highly competitive markets where they operate. The use of different marketing tactics of the communication involves choosing those communication techniques aimed at positive results consistent with objectives. In this respect,events marketing and sales forces form the communications tactics beneficial for the companies that pursue marketing objectives in the reference markets. Knowing the advantages and the specific techniques of sales events and forces constitute an advantage given to those competitors who adopt these communication techniques.
