期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：This article aims to analyze the existence of relationship marketing in educational services. This type of marketing focuses on building a lasting relationship with the customer and continuous communication with it. Relationship marketing can focus on the university's relationship with the end consumer (companies that hire graduates) and other client organizations (schools,universities,research centers).
