期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：In the past century,the business models were focused on providing a basic product at a low/very low cost,then charging excessive amounts of money for refills or for associated products/services. In the 21st century,the business models have to take into account not just the new technologies,but also the social responsibility issue. The aims of our paper are to present in brief the concepts of business model and of corporate social responsibility (CSR),and to highlight the emergence of the business models based on CSR in the global pharmaceutical industry. The methodological approach is based on the literature review.
关键词：business models;corporate social responsibility;pharmaceutical companies
