期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：In Romania,the increase of the population’s real incomes,of their trust in national currency and,generally speaking,the economy’s stabilization during the first decade of the 21st century have made the saving process record a certain recovery. Furthermore,the inflation which had reduced saving in the 90’s has slowed down and thus deposits’ growth has started to enjoy positive dynamics. From the economic perspective,saving’s growth is the basis of sustainable development,a solution for the society progress that could rely on domestic resources,and it signifies the decrease of dependence on foreign funding. The present paper aims at examining saving from the point of view of marketing,the evolution of such a phenomenon in Romania as well as certain applicable reporting standards.
