期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：In Romania,in recent years,bank credit has seen explosive growth,which has not been left without consequences. On one hand,credit growth has meant economic growth,raise of quality of life and living standards. But on the other hand,the same phenomenon has meant an increase in risks facing the Romanian economy and banks in our country. This communication aims to analyze bank lending in Romania,seen as a marketing element,and its developments and the risks that it determines.
