期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：This article is about company‘s approach to innovation and how innovation could contribute to a useful strategy making. It is hard to open a business publication without finding optimistic articles on successful innovators. The message usually is,‗‗innovators win‘‘ and it‘s reverberating in nearly every management suite. However,in companies that don‘t have a history of innovation,have made it primarily an R&D issue,or are struggling to make their innovation efforts pay off,executives need specific guidance on how to tailor a successful innovation strategy to their individual company situation.
