期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2010
卷号：10
期号：1
语种：English
出版社：Ovidius University Press
摘要：An important direction of the improvement of promotional activities achieved both by the decisional governmental and non-governmental organisms within the tourist services sector and by the tourism firms,both on an intern and international level,is the promotional strategy. Consisting in the mastership of obtaining the best results,through organizing,coordination,prediction,communication and control activities,the promotional management means knowing and understanding the intern and international promotional strategies typology,in a way that we could choose the best option. By the comparative presentation of the main international strategies regarding the promotion of tourism,such as the standardized and the adapted promotion,we aimed the development of knowledge and abilities regarding the adaptation of the tourism promotion process to different cultural and national backgrounds.
